The on-boarding process involves collaboration to gather essential information about your brand. This involves leadership meetings, rigour understanding of the target market, completion of questionnaires to ensure our objectives align perfectly with your brand’s vision.

Upon collaboration, we then undertake an in-depth analysis to understand the business and its challenges within the market. This includes a detailed research of the company’s ecosystem, target market, competition and competitive advantage.

This step involves developing a strategic foundation for action to reflect your brand’s personality. Ideating ideas through design thinking and creative output establishes the framework for your Brand’s DNA which includes your brand’s overview, mission, values, tone and positioning statement. Developing the brand’s identity follows which creates the resonating image to your target audience.

Upon developing the conceptual guideline, we value your input and collaboration to refine and provide recommendations. Leadership meetings including actioning feedback to fine tune the concept ensures consistency and coherence. No aspect is overlooked during the refining stage.

Watching a project come alive is the reason behind our work. We deliver consistency, clarity and simplicity to brand design and launch strategies through efficient project management delivery.

This step involves continuously evaluating your brand’s success and considering adjustments over time. We ensure our work don’t leave any stones unturned and follow up and nurture any adaptation of the strategy to evolving market conditions.